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Assess The Benefits Of Csr To Our Employees Business Essay

Paper Type: Free Essay Subject: Business
Wordcount: 3246 words Published: 1st Jan 2015

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If the organization wants to attract and employ top talent in their companies, corporate social responsibility matters. Over the years, CSR improves employees’ vision of the organization. Employees are more pleased of and dedicated to the organization when the organization has a CSR initiative. The reason being, our personal identities are to a certain extent tied up in the companies where we work. If my company is working for the world, I am too, so my connection with the company castes backs on me and makes me feel good about the work I do.

The good deeds of the company might make an employee more enthusiastic to talk over their company with outsiders, along with a feeling more committed to their company, which is doing these good things.

The association between CSR and commitment is intense for women than for the men, which removes the gender discrimination and hence provides a smooth working place. In addition this program helps to apprehend the minds and hearts of your employees and have been shown to enhance the level of efficiency of the occupied employees.

Corporate social responsibility should however not be seen as a replacement to standard regulations or legislation involving social rights or environmental standards, incorporating the development of new appropriate legislation. 

Beside this as an acceptable policy, there are two ways by which whistleblowing can increase the transparency in the context of CSR. Firstly, for the ones who read social reports by organizations, knowing that the acceptable whistleblowing policies are in place can task as a guarantee that the information in the social reports is accurate or that the social reports are more than a command of language.

Secondly, because the transparency put forward through social reporting is always selective; whistleblowing could propose compatible transparency, as a purpose that society would also be informed on issues recognized as socially pertinent by employees but it is neither reported not measured by the companies.

Give us an analysis of the impact of CSR on our supply chain

Corporate social responsibility (CSR) is rapidly growing a popular business idea in developed economies of the developed countries. Like other business notions, it is on the course of globalization through practices and the framework of the globalized investor world order, exemplified in Multinational Corporation (MNCs).

Nevertheless, this investor world order serves CSR uncomfortably, as MNCs are many times challenged by the global scope of their supply chains and the viable practices built-in together with these chains. The likelihood of reckless practices put global organization under pressure to ensure the safety of their brands even if it means considering responsibilities for the practices of their suppliers whereas pressure groups grasp this strain on the organizations and attempt to take benefit of such situations.

Some CSR phenomena directed on tactical level can be associated to an intra-organizational level that is the company’s logistics social responsibility. The boundaries are not very discrete, but some studies target at the attention from intra-organizational approaching inter-organizational features of CSR, for example, the studies of ethical trade and fairness between the stakeholders.

While evaluating the sourcing decisions of the companies that may choose between two different types of suppliers: normal suppliers – that are less expensive but may arbitrarily experience responsibility violations – and responsible suppliers – that are costly and stick to the strictest environmental and communal responsibility benchmarks. Hence, Supply chain features play an important role in regulating the optimality of responsible source.

Nowadays, the organizations are thinking about redesigning long and intricate supply chains to cut down transportation costs and the related carbon footprint caused by moving goods long distances. Absorption of carbon emission measurement as portion of a supply chain network design is turning into an industry convention.

As the Internet and other technologies are burgeoning which, leads to the globalization of world, consumers expect more from organizations. With advanced technologies skills have become more particular, and companies are less likely to want to draw people from significant jobs to emphasize their considerations on supply chain issues. The supply chain has also become increasingly complicated, with a higher number of elements giving rise to a refined product, and with a wide and extensive base of suppliers. It is clear that screening the path of goods using pushpins on a map no more works.

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Explain how CSR will impact on our business performance

Well! Its impact start with the new styles of measuring business performance, demonstrating that how some entrepreneur can shift from the classical short-term analysis – focusing particularly on indicators e.g. shareholder value, market and revenue share – to taking into description some soft indicators, like the satisfaction of the employ and that of the customer.

Business performance is of crucial concern for the peak management of a company. Nowadays, if this performance is incompetent and fragile, managers of the company need to get involve in as a mean to review the route of the growth of company, mainly in such a market where the competition is increasing on regular basis and the demands of globalization also follow for better competitiveness, obviously the front runners of the business need to keep an eye on their business performance.

In recent years, Corporate Social Responsibility has been enchanting elevated attention all over the world. Stakeholder assumptions of the business have increasing towards maximum sales, maximum profits and competition in the market. CSR helps to follow these expectations. Every organization has this in its business priorities that they want to maximize their sales keeping in mind the arising competition in the market.

Businesses run in a state where conflicts of interest between different stakeholders may come up to the surface. As a project manager, we face this conflict issue amongst stakeholders. Stakeholder conflict comes to light when the needs of some stakeholder groups consist of the expectations of others. A business has to make selections, which some stakeholders might dislike. For example, the inexpensive supplier goods that can aid in holding the prices down for customers must not come at the cost of ethical practice by suppliers.

CSR as a notion, where companies amalgamate social and environmental matters in their business undertakings and in their communication with the stakeholders, is a very ethical and fine concept. Firms should no longer act as separate objects in any event of the interest of the society.

 Explain how CSR will impact on our marketing strategy.

As we have seen, CSR is rapidly obtaining corporate mindshare that is; a number of growing companies in almost every single industry are espousing CSR principles and initiating CSR programs. The awareness that companies can and should play a key role in their communities, all over the the nation and around the world-while making a pro¬t is completely a step up from the old point of view that the only motive of firms is to enhance value for shareholders. Nowadays, many leaders of the organizations have realized that CSR is an important part of their marketing strategy.

Firstly, companies donating money to have a PR which not a good thing but when we consider CSR on our firms, we instead focus on being socially responsible global citizens. We can do remarkable things which provoke others to talk about our organization e.g. if we are donating money to a specific cause by imposing certain taxes on the sales of certain products, we are doing an ethically accepted and certain cause related marketing scheme which is a good thing. Customers are willing to pay more for the ethical products.

Secondly, the use of CSR has become very common in the world today. CSR, if carried out in line with the overall business approach of the organization along with a constant objective of giving something back to the society, will indicate its effectiveness in improving the reputation of the brand as well as ordering a high opinion among the people. Almost every company is recruiting CSR strategies in order to obtain that additional edge which will help them win over the crowd. But now as CSR has become a commonplace, differentiating your brand is getting harder.

Lastly, with CSR in your business, not only flourish you but also to the shareholders that have invested in your business and expect the bull getting up. This results in a mutual benefit. Once you get a smooth and fertile market for your products, you can increase the cost of the goods and products that you have in stock.

Assess the conflicts, which might arise when we try to satisfy the needs and expectations of different stakeholders through CSR.

Stakeholders are the people who may be influenced by or have an influence on an effort.  They also include people with strong interests in the attempt for educational, theoretical, or political reasons; even they and their relatives and contacts are not instantly affected by it.

Over the recent years organizations have greatly increased the quantity of resources distributed to the activities categorized as Corporate Social Responsibility (CSR). This increase in CSR spending may remains constant with solid value maximization if it is merely a response to make changes in stakeholders’ preferences. However, we dispute that insiders who are associated with the organization may want to over-invest in CSR for their individual profit sake because it improves their name as being responsible global citizens. We experiment this theory by inquiring into the link between organizations’ CSR ratings and their possession and finance structure. The ownership of insiders and leverage are opposing, related to the social rating of the companies, while institutional ownership is not correlated with it. These results provide back to our theory that associated shareholders induce organizations to over-invest in CSR when they don’t show forbearance towards much of the cost related with it.


Daniel, N. (2008). Doing Business in Global environment: CSR as an organization’s core business strategy. Germany: Druck und Bindung.

Kellie, M. (2009). Just good business. US: Barrett Koehler Publisher

Task 1

Choose a private hospital or clinic and review its CSR policy. Present your findings in detailed notes.

Include in the notes an assessment of the extent of voluntarism in the CSR policy.

Ramsay health care was established in Australia. This health care aims in providing the highest standards of excellence and well-being. It provides all the necessities for the patients; almost every kind of high-tech machinery is present in this heath center. The staff of the heath center is also well qualified et cetera.

Overall the benefits that profit-making private health centers have, is that generally profits are a good indication that what is being supplied is evaluated and being done systematically. But, there is a problem that some treatments cannot be explained in the context of profits.

Working staff works in the hospital, patients are attended and cared by the hospital, moreover the government policies can cancel the license of the hospital if it fails to satisfy its patients – no compromise is done with the heath of people.

Shareholders are also included in category of stakeholders, but in hospital’s term they are considered as less important, masses usually have the concepts that they are making money from the sufferings of the society – which is to some extent considers unethical.

Patients demand and get the best care. Successful healthcare lessens the number of patient visits. Different from business, it does not make an effort to maximize retention. Therefore, we cannot espouse a customer-focused technique devised to maximize rehash purchase.

It is not possible for the hospitals to provide proper care and treatment to the patients without the presence of good medical staff including doctors and nurses et cetera. Government also welcomes the private hospital until the time it is working up to the standards, otherwise it can lose its license to operate.

Correctly embedded, communally responsible attitude all over the hospital’s value chain confirms that government will recognize the part of private hospitals as legitimate healthcare providers in the community.

Usually, in private hospitals volunteerism is also encouraged. Volunteers work for the humanity without asking for the money (salaries). They usually involve in the non-technical jobs at the hospitals. Students are also encouraged to take part in this volunteer ship – by making the internships a vital part of their curriculum. This voluntary practices help in managing the budget of the hospital. But, a negative thing that these volunteers face is the response from pressure groups, which arises due to the jealousy amongst the colleagues or in seniors and juniors association.

In general, the first duty is to use scant resources properly and private hospitals have the advantage of the profit workings to indicate they are doing this.


”About Ramsay Health Care,” Corporate Profile, accessed March 12, 2013, http://www.ramsayhealth.com/about-us/default.aspx

Task 2

Recommend changes in the form of detailed notes, which meet the needs of the following stakeholder groups:






A stakeholder is someone who affects or is affected by some business organization’s products or activities. There can be either an internal or external stakeholder in an organization. Business risks are associated with the community risks, so if some damage occurs to any company its stakeholders will also suffer. If such damages are not considered in any business, then the company may face brand and reputational risks, and they may even fail to work in some places.

How can there be an ethical association between stakeholders and management that keeps away from being too strong or too weak, this question makes accountable decision-making complicated. There are certain ethical values, which should be adopted by every organization, and they are: provide ‘self-help’, ‘self-responsibility’, ‘democratic platform’, ‘solidarity’, ‘equity’ and ‘equality’ to the clients and the stakeholders.

Organizations employ in corporate philanthropy for a number of reasons. Charitable contributions, which include in the corporate philanthropy, have the capacity to enhance the value of a stakeholder. Shareholders may attribute to egocentric aim to the corporate giving commitments of officers and directors. It is easy to relieve shareholder consideration and give grounds for commitments when doing contributions, in actuality, promote the company’s long-term financial potentials. Charitable contributions can increase the reputation of an organization among the stakeholders. Furthermore, corporate support of local causes ameliorates the standard of life in community, where the organization does business.

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There is notion is growing rapidly that good environment makes good business. Environmental risks and unreliability influence to a certain on all firms, and influence the investment decisions, consumer attitude and the policies of the government. Charge of natural resources and the energy flowing into the ecosystem or waste will affect the performance; nonfulfillment to organize for a future in which environmental components are likely to be progressively important may endanger the long-term future of a business. There is a rapidly increasing demand for company reporting – is sharper and more centered on the crucial impacts on the business and that on environment.

Codes of conducts, expresses the implementation of the center values in the association of the stakeholders with the organization. What is the interest of the stakeholders of any organization and that of environment is to do the business in an accountability manner. As the codes of conducts towards the stakeholder, the organization should consider: legal compliance, work place, community, health and safety, environment, food safety and quality, bribery & corruption and conflicts of interest, fair competition and whistle blowing.

Task 3

Write a paper for senior management, which assesses the potential impact of these changes in CSR on business performance.

It is usually contended that CSR initiatives can guide to upheaval through the use of environmental, social or sustainability operators to produce new methods of working, new products, services, and new market platform which has led many organizations to differently defining their business models. By changing legislation and increasing public awareness, government and media can inflict a penalty on the use of some types of energy processes. This can direct to product and process upheavals.

An experiment was performed to investigate the impact of corporate social responsibility campaigns on public judgments. It was predicted that corporate social responsibility campaigns, which convey corporate good actions, apply considerable affirmative impact on public judgments. CSR campaigns grew people’s comprehension of sponsors’ image, reputation and tenability.

Most executives accept that CSR can make profits better and is not damaging to shareholder ethics. They comprehend that CSR can upgrade respect for their organization in the market – result in greater sales, intensify the loyalty of employee and enchant better workforce to the company. Besides this, CSR activities focusing on sustainability topics may reduce the costs and enhance efficiencies. 

CSR, specifically, for a global firm is linked to the corporate risk management through two ways: by supplying intelligence about what the risks are and by attempting a successful way to answer them. The solution to both is the relationship management of a stakeholder.

Verification from surveys, consulting corporate and journalistic references show that CSR is becoming known and it is also increasingly important operator of employee engagement. Many corporate philanthropic plans of actions are programmed for creating good faith and an affirmative business reputation, consequently improving the efficiency and confidence of the employee.

Moreover, corporate CSR culture may gives rise to an object of belonging and increases employees’ dignity by providing volunteering and community service chances for workers to discover their capacity as they assist others and bring good authorities to society.


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