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How and Why Groups of Customers are Targeted for Products

Paper Type: Free Essay Subject: Business
Wordcount: 3157 words Published: 12th Sep 2017

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P5: Explain how and why groups of customers are targeted for selected products    


Cadbury is a global company which is located in many countries like US, Canada, New Zealand, Germany many more. Cadbury’s is a business which manufactures chocolate in a different way for example chocolate bars, cakes, ice cream, assortments, slabs etc.


http://www.mithaimaid.com/images/Chocolates/cadbury-temptations-chocolate.jpghttps://image.slidesharecdn.com/cadburybournvita-130426071057-phpapp01/95/cadbury-bournvita-ppt-1-638.jpg?cb=1366960298Demographic: Cadbury’s mass targets they target everyone but mainly aimed at 5-60 and for all types of person whether male or female, young, single, married everyone like chocolate. The prices are economical so everyone can afford it so a person does not need to think much before purchasing. Today’s world is an increasing compeitive for children.They aren’t just expected  to do better, but also do more. Keeping this in mind, Cadbury launched the new bournvita in 2010 and also a new compaign to focus from kids to mothers for this compaign. Furthermore Cardbury temtations and bournevillee are meant for higher end consumer who are willinbg to pay more and also carbury silk is targetted to the people who loves choclates and can’t resist choclates.Also chocolates was and will always be a first desire for any children and so there will be no doubt on the sales potential of this target market.

http://images.sweetauthoring.com/product/35394.pngGeographic: All the chcoclate products cardburys sells are everybodys favourate so there is no limit of region it , is used all over the world.Howver cadbury began it’s operation in india by importing choclates and they made great sales.They also imprort chocloate to different countries like france , united sates, gemarny etc so this means they gain a lot of sales by improting their produts to different countries.Furthermore cadbury dairy mile remains one of the worlds top chcolate products.

Pshycographic: People attitudutes towards the products is very prsoitve. For example cardbury lanches two new choclate bars and going to relase on easter 2017 and people are very truster towrads these bars as they know it will be good and people will enjoy it and are willing to buy it.Those are willing to experiment something new and fresh

Cardbury is a British mutlitnational confectionary company. A business market is being targeted  is premier league in the three year deal.This is really useful for cadbury because people are looking forwards to celebrate the excitement of the competiton with the cudbury. This means they can easily sell it to public and they can achieve graeter sales and profits.

Coca-Cola is a world’s largest beverage company and is the one of the famous marketer of soft drinks. There are other cola drinks under the coke name. The most common of these is diet coke along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, and Coca-Cola Vanilla.

Demographic: Coke takes every customer as their target and potential who is thirsty and wants to taste something different. All age groups are being targeted, it based on age. Coca cola main audience is the youngsters and also the youth. Coke also segments the small children by introducing tastes like vanilla , lime and cherry so they focus children from 4-12.Coke also sells variety of packages for different family sizes and that’s how they focus the family and groups.

http://i.dailymail.co.uk/i/pix/2013/07/21/article-2372792-1AED0520000005DC-14_634x539.jpghttp://fanextrade.com/wp-content/uploads/2014/06/coca-cola-zero-500ml.jpghttp://odeu.scene7.com/is/image/odeu01/a01186?$lg$Psychographic: There is a large demand for its taste and the trend towards healthier lifestyle influenced Coca cola to produce healthier products such as Coca cola zero, diet coca cola and etc. The Coca cola zero mainly targets teens that don’t want calories but want the taste of it. The diet coca cola targets specially the adults between 30-60 who are health conscious but want the taste of the Coca cola

Geographic: Coca cola is the world’s largest beverage company and operates internationally and the coke segments its products country wise so their operational reach to +200countires and the region wise which across 6 operating regions. Coca cola launch their product in different packages and has a countrywide network of product distribution. So this means they make great sales by operating their products in +200 countries worldwide.

http://www.star-telegram.com/news/business/aviation/sky-talk-blog/ocyd0m/picture57971198/ALTERNATES/FREE_640/Coke01Coca cola is a public limited company. A business market is being targeted which is the airlines and inside of the airport as coca sell a smaller can 90ml to airplane due to the smaller amount of space on the panes it means they can fit more in .Therefore the prices are likely to increase due to their only one place to buy a drink from the plane and inside of the airport. This would help them to increase their sales and profits.


Toyota is one of the world’s well known and most successful businesses. They build cars and trucks in 26 countries for sale in more than 160markets around the globe.   

http://o.aolcdn.com/commerce/autodata/images/USC60TOC021A021001.jpgDemographic: All of Toyota’s vehicles speak to different consumer segmentation. Toyota’s main target market is 18-45 and they have targeted the family size. So they aim to attract middle to high income earning group. Toyota provides its customers with a board range of prices for both middle income and high income earners. In this segment people of upper middle high income group is kept in view by the Toyota Yaris, Prius , Camry are some major cars of this segment which are especially  designed for those who can afford it.

http://cdn2.autoexpress.co.uk/sites/autoexpressuk/files/2016/09/toyota-gt86-front-3-4.jpgPsychographic: Toyota has targeted the family size and in this segment people of the high class group who have sporty attitude is kept in view by Toyota such as Toyota Gt 86 sport models and Toyota c-these sports cars that helps in improving and feel their sense and passion for sports. Su4, muv5 and sedan are its examples.

http://images.autoexposure.co.uk/AETA38065/AETV19408458_1b.jpgGeographic: Toyota is an international company. It has segmented all the countries across the globe as its market but especially in Malaysia. It is a tropical country with lush rainforests and there is a need for reliable four wheel drives to traverse them. Therfore total has designed several 4×4 vehicles which meant for off road travels.

Toyota is a public limited company. Toyota has identified their business target market in more detail through the market segmentation. Toyota is mainly targeted towards the movie industry. Toyota puts their car in the movies and let the watchers see how good their car is .This has helped them to market their products more efficiently and has been very successful on their car designs and quality. This has led to Toyota being able to create a brand image that is very strong and long lasting cars when a political customer sees it. This has attracted middle and high income target group which helped them to make great sales and profit.  This made them the top car maker in the world.

http://www.dafont.com/forum/attach/orig/4/3/438699.png?1Hasbro is a branded play company dedicated to fulfilling the fundamental need for play for the children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming etc.


https://assets.wired.com/photos/w_1720/wp-content/uploads/2017/02/starwarsaction-ta1.jpgDemographic: Habra targets both the genders. They cater to different age groups with primary focus on 5-12 years of age group. The company’s collection of toys and games are targeted at both genders and different age groups. For example Lego duplo was launched as the big brick for the small hand and is targeted at pre-school children, monopoly is targeted for 7-adult.

Geographic: Hasbro currently has its major present in developed nations such as Western Europe and North America. Hasbro also trying to expand its base in emerging countries such as India and china. Hasbro’s released new star toys and which will be exported to these

Psychographics: The targets of the Hasbro are people who believe in the imagination, creativity, fun, learning and quality. Hasbro have many different brands for their young target markets such as transformers, star wars etc. and the most common which is the monopoly. However recently McDonald’s monopoly game is introduced and a use the themes of the latter’s board game monopoly which attract their young target audience more.

https://farm7.static.flickr.com/6068/6045197097_8c7a6bb676_b.jpgHasbro is a public sectors business. A business market is being targeted which is the food industry as the students love cereals so Hasbro puts their brand logo(Lego) on the front cover and puts a small gift inside the box so when they opened the box they get a small gift. By doing these they make great sales and profit.

http://logok.org/wp-content/uploads/2014/03/Nike-logo.pngNike is one of the leading, well known and distributor of genuine athletic footwear and athletic appeal in the world. Nike designs, develops and worldwide marketing of footwear apparel, equipment and accessory products. Nike has products for women, men and children.

http://www.heute.at/storage/pic/bilder/body/modebeauty/mode2017/1449364_3_nike_hijab.jpg?version=1489067629Geographic: Nike has been segmented into different parts of the world. Countries with the higher football interests have the highest presence. Nike keeps it a little less complicated and more wide ranged so the brand is marketing different people all over the world. The main Nike brand is most targeted towards the athletes, selling related products such as shoes, sporting equipment and clothes. However Nike is expanding more for their target markets males and females between 18-40.Nike is expanding women’s apparel recently Nike launches hijab for female Muslim athletes. Nike have also expand men’s appear and also for their young athletes. By doing these Nike makes great sales and profit and which also helps them to create a good brand image.

Demographics: Nike target market for their shoes, clothes and other accessories are both males and females between 18 and 40(largest are the teens). Nike sells high quality product so consumers who consider a product to be of high quality are likely to pay the high price more often and consistently.

http://sportsmaza.com/wp-content/uploads/2015/10/Cristiano-Ronaldo-boot-by-Nike.jpgPsychographic: Nike is not a fashion brand but a shoe for sport lifestyle consumer means mostly people who are active in sport such as badminton, football, basketball etc. player would purchase it. Also Nike want to build confident and make other feel they wearing branded shoes but not ordinary shoes but not for sport purpose. For youth they think Nike clothes, shoes are a fashion lifestyle and these days they wear it just to follow the trend. For example Cristiano Ronaldo wears Nike boots and clothes so consumers will follow him step as a fashion brand.

Nike is a public limited company. A business market is targeted which are the athletes. Nike promotes their clothes through the athletes. They sponsor the athletes free clothes, shoes etc. by doing this they make great sales and profits.

Apple is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers. The company’s products and services include iPhone, iPad, mac, iPod, apple watch, apple TV, and a range of accessory etc. service and support offerings.


Geographical: Apple shops are all around the world and by using this they are aware of what their consumers are looking for and how they work hard to satisfy their customer needs. For example, I Phone is sold all around the world even in the UK, Japan, India; France etc. because apple knows that this mobile device would fit in these countries and people would buy their phones which can help to make great sales and profit.

Demographically: Apple has a huge target audience.  Apple uses this for their mobile phones for the youth, mostly at the age of 16-30 and above. They target middle class and high class income segments. It is affordable for the youth and it consist of features such as 4G, new functions, a high quality of camera etc. Teenagers are considered one of the apple target markets as they use I pods for many reasons. Young children and kids are also targeted by apple the reason for this is that apple devices such as I pads and I pods are easy to use due to their touch screen quality which is very easy to use and good for children. College and university students are also useful to apple. These students use apple products such as I pad’s, MacBook’s, I phone’s etc. for their education. Adults are one of the apple’s target markets because I phone are useful to adults for their everyday needs. Furthermore bushiness people are very intrigued by apple products. All apple devices have a high business quality that is very useful and used by all the business people


Psychographic: Apple uses this for their products individually from teens to mid-30’s who like new technology and want to experience apple’s brand values, tech savvy and can afford to buy it, plus their pink range of mobile phones for girls and cheaper touch screen stylish phones for lower incomes.

Apple is a public limited company. Apple’s targets different business target markets. A bsuienss market is being target is sports.This will help to satff curate playlists and generate unique content for apple music such as footabll retales videos and interviews. This will help apple to look more profession and as people loves football so it would attract more customers . This means they can achive greater sales.


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