Marketing Essays

Porters 5 Forces Analysis of the Cosmetics industry

Example essay. Published: 29th Jul 2021

This paper will evaluate the cosmetic industry in relation to the Porter Five forces. The five factors which were developed by Porter will be applied to the industry in order to develop a competitive entry strategy. ...

10 Great Writing Hooks

Example essay. Published: 9th Apr 2018

We’ve compiled a top ten list of “writing hooks” – some fantastic ways to get your online content to engage better than ever before! ...

10 Reasons Why Online Shopping Is The Best Marketing Essay

Example essay. Published: 1st Jan 2015

ABSTRACT After Internet growth, most of the dimensions of our lives such as education, business, communication, etc., were surpassed by this new phenomenon. One of these dimensions is to deal with onl ...

1840 Fashion Retail Industry Stores

Example essay. Published: 24th Apr 2017

Long term objectives are strategic plans company make for future five years. These objectives are set in seven key areas- productivity, profitability, competition, employee development, employee relat ...

3ps Of Marketing Communication Marketing Essay

Example essay. Published: 1st Jan 2015

The company that this work will focus on is Samsung which is a global brand dealing with consumer electronics. For the limitation of time only Samsung Computer Gadget division’s marketing strate ...

4 Ps Of Marketing Product Variety Marketing Essay

Example essay. Published: 1st Jan 2015

Tanishq designs and manufactures jewellery that is breath- taking, contemporary and yet has a tint of tradition. Recently, Tanishq has started producing diamond jewellery that is affordable and stunni ...

5 Force Analysis On The Pc Industry Marketing Essay

Example essay. Published: 1st Jan 2015

In this chapter, firstly, there is a 5 force analysis on the PC industry and SWOT analysis on Lenovo will be conducted; secondly, the reasons to develop to global brand will be addressed. And this cha ...

5c Battery Crisis At Nokia Marketing Essay

Example essay. Published: 1st Jan 2015

Nokia Corporation is a Multinational communication and information technology corporation headquartered in Keilaniemi, Espoo, Finland. The Nokia Corporation is engaged in manufacturing of mobile phone ...

7 Eleven Target Market

Example essay. Published: 27th Jun 2017

This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from inte ...

7 Eleven’s Information Systems

Example essay. Published: 2nd Jun 2017

7 – Eleven commenced operation on 11th July 1927 in Dallas Texas and has gone on to be an industry leader for more than 40 years (http://www.rimag.com). Originally the stores operated from 7am t ...

7 Ps Of Rural Marketing In India Marketing Essay

Example essay. Published: 1st Jan 2015

India’s rural market holds high potential for increased consumer buying, as per the reports prepared by the NCAER. This paper explains the potential of the rural market and the issues of concern ...

7th Record Label Business Plan Marketing Essay

Example essay. Published: 1st Jan 2015

My business plan is to set up a music record label (7th Records) that will be based in Lagos, the capital of Nigeria. It will be a corporation whose major focus will be to capture the very talented bu ...

A Brief History Of Footwear Marketing Essay

Example essay. Published: 1st Jan 2015

Footwear is much more than just an integral part of one’s attire: while on the one extreme, it helps the modern day consumer make his or her unique lifestyle statement, it also helps enhances th ...

A Brief History Of Marketing

Example essay. Published: 20th Apr 2017

In some ways marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of active market stalls and traders keenly engaged in convincing communicat ...

A Brief Introduction Of Marks Spencer Marketing Essay

Example essay. Published: 1st Jan 2015

Marks & Spencer (M&S) is one of the UK’s leading retailers with over 21 million customers visiting our stores every week. We sell high quality, great value clothing and home products a ...

A Brief Introduction To Herbalife

Example essay. Published: 11th May 2017

As founded by Mark Reynolds Hughes, 1980, Herbalife is a nutritional company which aids in the lifestyle and weight management of many people. Their main objective has always been focused on changing ...

A business analysis project for Amazon.com

Example essay. Published: 1st Jan 2015

INTRODUCTION Business analysis, a process of finding the needs and problems in business and generating solutions to cater to those problems. These Solutions should focus to achieve improvements in the ...

A Business Plan For An Online Store Marketing Essay

Example essay. Published: 1st Jan 2015

In this computerized era, shopping online has never been so common and popular. This is the new trend where people nowadays actually prefer to purchase stuffs via online. Why? They don’t have to ...

A Business Plan For Nivea For Men Marketing Essay

Example essay. Published: 1st Jan 2015

Men’s grooming industry is one of the fastest growing markets in recent years (Euromonitor International: Men’s Grooming Products – Thailand, 2009). This sector is dramatically boomi ...

A Business Plan of Medical Services Marketing Essay

Example essay. Published: 1st Jan 2015

The medical tourism industry is in a rapid state of growth, both in Singapore and globally. Growth in consumer demand for health services delivered by foreign medical professionals continues to grow f ...

A Business Plan to introduce Clean City Ltd

Example essay. Published: 1st Jan 2015

This document serves as a Business Plan to introduce Clean City Ltd, a registered Limited Company that was formed in January 2010. The sole purpose of Clean City’s business will be to solely en ...

A Case Study About Ikea

Example essay. Published: 3rd May 2017

IKEA was established in 1943 and provided flat packed furniture, kitchen and bathroom fixtures and accessories. It became the largest company dealing in Scandinavian styled furniture. IKEA has stores ...

A Case Study And Analysis On Apple Inc Marketing Essay

Example essay. Published: 1st Jan 2015

Apple Inc. (previously Apple Computer, Inc) is a multinational corporation that is established on April 1, 1976 in California and incorporated on January 3, 1977. [i] The company for 30 years was na ...

A Case Study based on the Kano model

Example essay. Published: 21st Apr 2017

Dr. Noriaki Kano in 1984 devised the Kano model which illustrates the relationship between performance of a product attribute and its impact on satisfaction of customers. The Kano literature makes a c ...

A Case Study Ikea In Brazil Marketing Essay

Example essay. Published: 1st Jan 2015

However, there is much more to IKEA than just its cheap stylish furniture. As Eberhard-Harribey (2006) states, regardless of its openly aggressive focus on cutting costs, IKEA is a leading company wh ...

A case study into the promotional strategies of Cosmopolitan

Example essay. Published: 27th Apr 2017

For this case study I have chosen to critique Cosmopolitan. This magazine was chosen for numerous reasons. Firstly for it’s historical role within the landscape of women’s magazines in the UK. Also because up until recently Cosmopolitan was the highest selling women’s magazine in the UK. ...

A Case Study Of Apples Success Story Marketing Essay

Example essay. Published: 1st Jan 2015

This paper focuses on New Product Development processes which show a high failure rate that has compelled businesses to rethink over their modus operandi towards NPD by emphasizing on upfront marketin ...

A Case Study Of Barclays Bank Ghana Marketing Essay

Example essay. Published: 1st Jan 2015

Customer Relationship Management (CRM) is a broadly used and accepted strategy for nurturing a firm’s relationship with clients and business prospects. It involves the use of globally accepted t ...

A Case Study Of Barclays Bank Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing is the process of planning and executing the developing, pricing, promotion and distribution of good and services to satisfy individuals needs and organisational goals. This simply means tha ...

A CASE STUDY of Bentley Security Company

Example essay. Published: 1st Jan 2015

The work described in this report is the result of my own investigation. All sections of the text and results that have been obtained from other work are fully referenced. I understand that cheating a ...

A Case Study Of Cadbury Schweppes Marketing Essay

Example essay. Published: 1st Jan 2015

Cadbury Schweppes was formed by a merger in 1969 between Cadbury and Schweppes. Since then the business has expanded into a leading international confectionery and beverages company. Through an active ...

A Case Study Of Copenhagen City Marketing Essay

Example essay. Published: 1st Jan 2015

Over the time researchers have focused on two fields of thought – one of those is the emerging notion of place or country, nation, city branding and another field of thought is ‘country-of ...

A case study of Emirates Airline

Example essay. Published: 1st Jan 2015

Emirates Airline group has started its 1st routes out of Dubai with only two aircraft in 1985 by the Govt. of Dubai and it was supported by the creator of Germania (German Airline). Emirates airline ...

A Case Study Of Ikea In China Market Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this report is intending to understand how the diverse culture impacts on the operation of the company in the global business. Meanwhile, it is also aiming to come up with an effective ...

A Case study Of Lego

Example essay. Published: 2nd May 2017

Introduction Lego is the sixth largest toy manufacturer for children. Its main product consists of colourful interlocking plastic bricks which can be assembled to construct objects such as vehicles, b ...

A Case Study Of Ray Ozzie Software Strategist Marketing Essay

Example essay. Published: 1st Jan 2015

Ray Ozzie was the known to play a major role at the lotus notes before he became the Chief Software Architect of the Microsoft team (Microsoft, 2010). In 2005, he aimed to “webify” Microso ...

A Case Study Of Reliance Communication Marketing Essay

Example essay. Published: 1st Jan 2015

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group c ...

A case study of tesco plc

Example essay. Published: 1st Jan 2015

Relationship marketing is high-touch, person-to-person communication. And it is the most powerful and time-consuming marketing technique. The philosophy or foundation of relationship marketing is the ...

A Case Study Of The Glastonbury Music Festival Marketing Essay

Example essay. Published: 1st Jan 2015

A Case Study of the Glastonbury Music Festival: Abstract: The basis of this research is to explore how marketing has affected the nature of the Glastonbury Festival, which includes an exploration of t ...

A case study of The Harrison Company

Example essay. Published: 1st Jan 2015

Please read the following case, case-related questions, financial statements (Attachment 1), and store location map (Attachment 2). Harrison Company is in the retail industry. You will have to make an ...

A Case Study Of The Walt Disney Company Marketing Essay

Example essay. Published: 1st Jan 2015

Multinational Corporation (MNC) is a large company with plants or other direct investment in one or more oversea countries. In the same way, it is also called a transnational corporation or an interna ...

A Case Study Of Toyota

Example essay. Published: 10th May 2017

History of Toyota The roots of the motor cooperation can be dated back to 1890s when Sakichi Toyoda designed an operated loom. Toyoda designed and patented a manually operated loom which automatically ...

A Case Study Of Uninor

Example essay. Published: 1st Jan 2015

As the centre of economic activity shifts towards east, Multinational corporations are increasingly adopting the inorganic route to growth in these markets. Mergers & Acquisitions, Joint ventures ...

A Case Study On Bmw Marketing Essay

Example essay. Published: 1st Jan 2015

This report is an examination script and must not be reproduced in whole or in part without the written permission of the Head of School September 2012 Abstract Since the global crisis and euro crisis ...

A Case Study On Brand Factory Marketing Essay

Example essay. Published: 1st Jan 2015

Retail Business has in recent times catapulted itself into the top growing industry in India. Today in most cities one can see these Retails Business giants penetrating even into lanes and by lanes. T ...

A case study on Dell Inc

Example essay. Published: 24th Apr 2017

Based in the Texas in USA, Dell Incorporation is world’s one of the biggest seller of computer and laptops. It is a multinational information and technology corporation which employed around 765 ...

A Case Study On Dyson And Its Products Marketing Essay

Example essay. Published: 1st Jan 2015

He continued on developing his idea of using cyclonic separation to create a vacuum cleaner with his Ballbarrow concept that would not lose suction as it picked up dirt. Moreover, Dyson launched the & ...

A Case Study On Google Marketing Essay

Example essay. Published: 1st Jan 2015

In 1995, the “Google guys” Larry Page and Sergie Brin started a project as a student in Stanford University for a basic search software and on September 7, 1998, they incorporated Google a ...

A Case Study On Kentucky Fried Chicken Marketing Essay

Example essay. Published: 1st Jan 2015

KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain. It primarily sells chicken specializing in Original Recipe®, Extra Crispy®, Kentu ...

A Case Study On Pakistans Tea Industry Marketing Essay

Example essay. Published: 1st Jan 2015

Tea is considered to be an essential consumption item in many countries of the world, including Pakistan. The history of tea drinking in the subcontinent can be traced far back. Over a period of time, ...

A Case Study On The Intuit Company Marketing Essay

Example essay. Published: 1st Jan 2015

How Intuit has Performed Compared to Rivals during the Past Three Years Intuit Inc. firm face stiff competition in their business areas both domestically and internationally. Competition has grown in ...

A Case Study On The Toyota Recall

Example essay. Published: 16th May 2017

What we are first come up to your head when you are ready to buy your very first vehicle? Safety? Price? Warranty? Color? Or something else? As one of biggest auto manufactures, TOYOTA has announced t ...

A Case Study On Vodafone Company Marketing Essay

Example essay. Published: 1st Jan 2015

Vodafone is one of the leading mobile communications company with setup in 27 countries and collaboration agreements with more than 35 countries, including Safaricom in Kenya. The company provided the ...

A Case Study: Cancer Research UK

Example essay. Published: 3rd May 2017

Cancer Research UK, amongst others, have embraced web 2.0 and taken the initiative to promote online activities particularly through user forums, blogs and social networking sites. Focused on providin ...

A Chinese Multinational Computer Hardware Marketing Essay

Example essay. Published: 1st Jan 2015

Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in H ...

A company analysis of Nokia

Example essay. Published: 1st Jan 2015

A Finland multinational company, Nokia Corporation (Nokia) is one of the many companies in today’s mobile industry. Nokia aims to provide a range of mobile devices which enable people to enjoy t ...

A company overview of Panasonic Corporation

Example essay. Published: 1st Jan 2015

Panasonic Corporation (PC) is one of the largest Japanese electronics manufacturers established in 1918. It has totally 680 consolidated companies under the Panasonic brand around the world. The Corpo ...

A Comparative Analysis On Toothpastes In India Marketing Essay

Example essay. Published: 1st Jan 2015

All of us after waking up in the morning are in the habit of consciously or un-consciously reaching for the toothbrush cabinet. Brushing is such an important part of our everyday activity that it can ...

A Comparative Financial Analysis Of The Mobile Phone Industry Marketing Essay

Example essay. Published: 1st Jan 2015

A comparative financial analysis of the mobile phone industry and three of the leading mobile phone manufacturers, so as to determine the investment prospects in this particular industry. Contents Tit ...

A Comparison Between Avon And The Body Shop

Example essay. Published: 3rd May 2017

1.1 Background Avon Avon is an American cosmetic brand established by David McConnell in 1886, a twenty-eight year old bookseller (Avon, 2010a). Initially, David sold the superior quality goods to bus ...

A Comparison Between Pakistani And British Consumers On Buying Moblies Marketing Essay

Example essay. Published: 1st Jan 2015

Mobile phone has become an important part of human life .With the invention of new technology, along with computers, this technology has ease the work of human being in communicating with each other&# ...

A Comparison Of Tesco And Sainsburys

Example essay. Published: 17th May 2017

Modern society needs are fast and to be able to race this speed where the new generation defines the competition and likes sudden changes. Technology which plays a role in good communication that incr ...

A Comparison Primark Vs Woolworths Marketing Essay

Example essay. Published: 1st Jan 2015

In this report, we aim to compare and contrast the strategic planning and moves of two retail giants- Primark from Ireland and Woolworths from United Kingdom. Since both deal in the same domain and me ...

A Comparitive Study Of The Iran Cosmetic Industry

Example essay. Published: 28th Apr 2017

This study performed to clearly understanding the structure of the cosmetic industry in Iran and the UK. This will involve the full scale from out sourcing or production to distribution and marketing. ...

A competitive analysis of Apple Inc

Example essay. Published: 1st Jan 2015

As a company Apple Inc. has developed from being a pioneering PC company specialised in creating high end PCs to a diversified design powerhouse focused on constantly innovating products that not only ...

A Competitive Analysis of CanGo

Example essay. Published: 18th May 2017

In order for a business to remain competitive in their market, they need to be aware of whom their competition is; it is vital to the success of a business. A competitive analysis is “a stateme ...

A competitive analysis of the beauty industry

Example essay. Published: 1st Jan 2015

The beauty industry is broadly defined as category of products that associates in maintain the physical well-being of the user. Cosmetics, hair care products, foot and hand products and face care prod ...

A Comprehensive Analysis Of Nike Inc Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction The Report presents a comprehensive analysis of NIKE INC. NIKE was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight and incorporated in 1968 under the laws ...

A critical analysis of furnitue retailer IKEA

Example essay. Published: 1st Jan 2015

Ikea is an environmental friendly organization that set an example to other organization. Although Ikea has turn into a multi corporate company that conquer the largest market share amongst home furn ...

A Critical Analysis Of Itc Distribution Channel Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract Distribution channel is having an important role in positioning of the product because we know that distribution channel is tool by which we can make reach our product to the final consumers. ...

A Critical Appraisal Of Emirates Airlines Public Relations Marketing Essay

Example essay. Published: 1st Jan 2015

Virtual public relations may be defined as the utilization of news or print media to publicize the positive image of our company and its product and services along with its business operations methodo ...

A Critical Review Of Hbls Advertising Campaign Marketing Essay

Example essay. Published: 1st Jan 2015

The impression behind these advertisements was to make the consumers believe that HBLs product/service is very user friendly, it is so user friendly that even someone like Mr. Bean can use it. In the ...

A Desserts Bar And Bakery Marketing Essay

Example essay. Published: 1st Jan 2015

“Cupcakes, sweets and more” is a desserts bar and bakery located in the Business Improvement District (BID) of Washington DC. We offer a wide range of bakery products including organic glu ...

A Famous South Indian Restaurant In The Uk Marketing Essay

Example essay. Published: 1st Jan 2015

Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London ...

A Five Stage Personal Selling Process Marketing Essay

Example essay. Published: 1st Jan 2015

Personal selling involves person to person interaction during the sales process. Interactions may take the form of face to face dicussion, personal correspondence ect. Personal selling is specifically ...

A Food Supermarket Chain Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION Whole Foods Market is a food supermarket chain founded in 1980, which emphasizes in “natural and organic products”, based in Austin, Texas. John Mackey, founder of Whole Foods ...

A General Study Into Fast Food Restaurants Marketing Essay

Example essay. Published: 1st Jan 2015

This project is purely based on economic and financial analysis. Here I have conducted a feasibility study for a fast food restaurant. I have tried to cover all the aspects, economically related and f ...

A history and market analysis of Dyson

Example essay. Published: 1st Jan 2015

The Dyson Company was found Sir James Dyson around 1970 when he launched the first product called The Sea Truck. His next product, the Ballbarrow, was a modified version of a wheelbarrow using a ball ...

A Management Report On L Oreal Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION The Management report that I am presenting here reflects a complete analysis of L’Oreal With some very significant aspect of the company’s profile including company’s ov ...

A market analysis for Levi Strauss and Co Vision

Example essay. Published: 1st Jan 2015

Levi Strauss & Co. says 
”Our corporate values are the foundation of our company and define who we are. They underlie how we compete in the marketplace and how we behave, our values a ...

A market analysis for the watch manufacturer Rolex

Example essay. Published: 1st Jan 2015

Rolex was founded in 1908 by Hans Wilsdorf in Switzerland. Rolex has leaded the luxury watch industry with its innovations and strong hold in quality. In spite of other luxury watch competitors, Rolex ...

A market analysis for Thomas Cook

Example essay. Published: 1st Jan 2015

The recent increase in demand for leisure and recreation time along with the need to go on a vacation has led to the expansion of the package holiday industry all around the globe. Almost every countr ...

A market analysis of Qantas Airways Limited

Example essay. Published: 1st Jan 2015

The Qantas Airways Limited has the mission statement to achieve the purpose of them as the best airline of the world. According to Aviation business (2009) stated that “The corporate mission st ...

A market analysis of the Nippon Company

Example essay. Published: 1st Jan 2015

The Nippon Company was first started in japan as Komyosha in 1881By two brothers Haruta and Jujiro Moteki and their chief engineer Heikichi Nakagawa was also their partner. In the beginning they start ...

A market driven strategy

Example essay. Published: 1st Jan 2015

Premium products are products which the price is always on the high end and only limited few have the capacity to buy and experience. A market-driven strategy allows a company to truly understand its ...

A marketing analysis for Hard Rock Cafe

Example essay. Published: 1st Jan 2015

“Product strategy is critical to achieving competitive advantage”(Jay and Barry 2008). The strategies include selecting, designing and defining products and services and transition it to p ...

A marketing analysis for the Vimto product

Example essay. Published: 1st Jan 2015

In order for a business to be very profitable it needs marketing strategies to sell their products and services. Marketing is mainly to do with understanding the customer’s needs and to ensure t ...

A Marketing Analysis of 5* Hotels in London

Example essay. Published: 2nd Oct 2017

Marketing Assignment Assessment 1.B Akshay Rai Positioning Maps The first positioning map is a comparison between my hotel ‘The Rai Hotel’ and the top three main competitors in the area which ...

A marketing analysis of a company

Example essay. Published: 1st Jan 2015

INTRODUCTION As a business consultant to Bob and Lloyd, it is required to devise a marketing plan for their fast food business, Delicious Goodness. Before getting into the depts of marketing concepts ...

A Marketing Analysis Of Air Asia Marketing Essay

Example essay. Published: 1st Jan 2015

In order to make sure that the slogan of “Now Everyone Can Fly”, Airasia had launched Low Fare Campaign in order to attract the customers to fly with a low fare. The objectives of this cam ...

A marketing analysis of Atlas Honda Limited

Example essay. Published: 1st Jan 2015

Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd. Japan. AHL came into existence in 1988 by the merger of Atlas Autos and Pnjdarya Limited. The manufacturin ...

A Marketing Analysis Of British Airways Marketing Essay

Example essay. Published: 1st Jan 2015

British airway has privatised in 1987 and after that it was more profitable. In 2008 British airway has made profit of £813 million pound but it has great deficit 2009 and 2010. Due to credit crunch ...

A Marketing Analysis Of Coca Cola In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

The Coca-Cola Company (TCCC) is founded 1886 and known as world’s largest beverage company which beverages sold in over 200 countries with a consumption rate of 1.6 billion servings a day (The C ...

A marketing analysis of Haleeb Foods

Example essay. Published: 16th May 2017

Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then, it has continued to provide quality products to its consumers with product and packaging innovations. Haleeb Foo ...

A Marketing Analysis Of IKEA

Example essay. Published: 16th May 2017

IKEA, which stands for Ingvar Kamprad Elmtaryd Agunnaryd, was founded by Ingvar Kamprad in Sweden. The concept of IKEA is to tempt customers with a catalog, have them visit IKEA, and then write an ord ...

A Marketing Case Study: Morrisons

Example essay. Published: 14th Apr 2017

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since. Under Sir Ken Morrisons 55-year leadership, until he retired in 2008, ...

A Marketing Communication Audit Marketing Essay

Example essay. Published: 1st Jan 2015

Fill defines marketing communication as a management process taken by organization towards engaging with its numerous audiences. In addition, a process that help marketing communication managers to id ...

A Marketing Communications Plan Marketing Essay

Example essay. Published: 1st Jan 2015

One of the important elements of a marketing mix is promotion. The marketing communications mix refers to the blend of personal selling, advertising, direct marketing and public relations that the com ...

A Marketing Comparison Of UK Supermarkets

Example essay. Published: 15th May 2017

Tesco, Asda, Sainsbury and Morrison are leading supermarkets in UK. They are operating with huge network of stores, with the food and non food items. New strategies to cultivate each other customers, ...

A marketing intelligence system

Example essay. Published: 16th May 2017

According to Kotler (2009), a marketing intelligence system is a set of procedures and sources managers use to obtain “everyday information about developments in the marketing environment” ...