Marketing Essays

Trends in the footwear industry

Example essay. Published: 1st Jan 2015

Todays sportswear has experienced many transformations, starting from functional past and ending with current global phenomenon rooted in culture, sports and fashion (Pedersen, Parks, Quaterman and Th ...

Tropicana Marketing Strategy

Example essay. Published: 21st Jul 2017

Not many people know about the benefits of drinking juices. The core marketing strategy should be to make people aware the benefits and additional advantages should be highlighted. Surveys should be d ...

Turkish Airlines Marketing Strategy

Example essay. Published: 30th Jun 2017

Since the marketing departments in companies try to raise the profit and the market share, they use advertisements as an instrument to achieve their task. Relatively, advertising is one of the importa ...

Two Competing Organisations In The Same Industry

Example essay. Published: 1st Jan 2015

Looking and discussing the competitions between organisations in one industry its business issues and also the ethical position of a business internationally. We will also be having a glance at the BS ...

Two Distribution Strategies Automobiles And Jewelry Marketing Essay

Example essay. Published: 1st Jan 2015

The automotive industry is facing perhaps the greatest amount of diversification in the current era of marketing, whereby new distribution challenges and integration practices have emerged in this era ...

Two Models Of B2b Marketing Essay

Example essay. Published: 1st Jan 2015

Business marketing is trading products or services by individual or organisation including commercial business, institutions, governments to other organisation or business who use those as components ...

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract This essay would discuss the two patterns of customer loyalty and brand performance. There are Double Jeopardy (DJ) and Duplication of purchase law (DoPL). In DJ, it will be discussed about l ...

Two Wheelers In India Marketing Essay

Example essay. Published: 1st Jan 2015

Riding a two wheeler gives once a felling of freedom and enjoying the natural beauty. In India two wheelers are generally preferred because of their compact sizes affordable process, low maintenance a ...

Two Years Marketing Plan: Baileys Irish Cream

Example essay. Published: 1st May 2017

Executive Summary Baileys Irish Cream is one of Diageo’s core brands which witnessed tremendous growth in its market share over the years placing it fourth in the UK spirits and liqueur market a ...

Types and importance of Market Segmentation

Example essay. Published: 1st Jan 2015

A market is made up of individuals and organizations in need, money to spend and the desire to spend. However, in most of the markets ‘needs and desires of the buyers are not the same. ...

Types of available industry market structures

Example essay. Published: 1st Jan 2015

Understanding what is Industry market structures and different types of available industry market structures. entify the dominant market structure to which the organization belongs with proper justifi ...

Types Of Retail Formats In India

Example essay. Published: 1st Jan 2015

In this term paper we study about different retail formats prevailing in India and various ownership styles followed by these retail stores and after discussing all the aspects we find out that which ...

Types of shoppers

Example essay. Published: 1st Jan 2015

    With a plethora of shopping malls available to city dwellers today, be it a well-established shopping mall in town or a new chic boutique in our neighborhood, consumerism is definitely on the ri ...

Types Of Sports Sponsorship Marketing Essay

Example essay. Published: 1st Jan 2015

Most organizations look for a return on their support or investment, from goodwill within the community to more complex advantages such as media exposure, increased sales and brand awareness. Sponsors ...

Tyrrells Chips Marketing Case Study

Example essay. Published: 6th Jun 2017

This paper is a marketing report, that carries a practical case study that focuses on indicating marketing decisions for a current product line—- the ‘Tyrrells Chips’. In order to ga ...

Uae Toyotas Marketing Strategy And Swot Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing strategy is extremely integral for any company’s identity and the section it’s targeting to in a market. At times similar products can have different marketing strategies and hen ...

UFONE Marketing Strategy

Example essay. Published: 14th Jun 2017

PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited), the largest operator in Pakistan. PTML was established to operate cellular telephonyThe company commenced its operations under the bran ...

Uk Chocolate Market Analysis Marketing Plan Marketing Essay

Example essay. Published: 1st Jan 2015

UK chocolate market is considered the 2nd largest market amongst the EU after Germany, with an average consumption between 4kg to 10kg per head. Not only UK is among greatest chocolate consumers in EU ...

UK Fashion Industry: Strategic Analysis

Example essay. Published: 9th Jan 2018

Introduction Fashion industry is one of the most thriving and profitable industries of the world. The advent of globalization has led to greater penetration of fashion into the mind of individuals. Me ...

UK: The John Lewis Partnership

Example essay. Published: 8th May 2017

John Lewis began in 1864 with the opening of the first shop in Londons Oxford Street which he named his business after himself. In 1914 John Lewis handed control of Peter Jones to John Spedan Lewis wh ...

Under Armour And International Expansion Marketing Essay

Example essay. Published: 1st Jan 2015

This is an analysis of Under Armour Inc case study in its potentiality to make marketing strategies of expanding its market in foreign nations. The considerations have been based on Mexico and Argenti ...

Understand Consumer Behaviour Towards Milk Products Marketing Essay

Example essay. Published: 1st Jan 2015

Consumer behavior is the study of why, when, where, and how people do or do not buy products. It blends elements from sociology, psychology, economic and social anthropology. It attempts to understand ...

Understand The Marketplace And Customer Needs And Wants Marketing Essay

Example essay. Published: 1st Jan 2015

It means the marketers have to understand the customers’ need and want first, then combination the products, services, information or experiences that can be make customers satisfaction. Design ...

Understanding a marketplace and consumer needs

Example essay. Published: 10th May 2017

To understand a marketplace and consumer needs, there are five core concept where one of it is needs, wants, and demands. Needs is a state of felt deprivation such as basic physical needs. Wants is th ...

Understanding consumer behaviour in tanzania

Example essay. Published: 1st Jan 2015

Tanzania is a developing country that is portraying a steady and positive economic growth. The country is divided into 26 regions and has around 38.5 million people. Like any other developing country, ...

Understanding The Business Environment Itc Marketing Essay

Example essay. Published: 1st Jan 2015

ITC was incorporated on august 24, 1910 under imperial tobacco company of India limited. Further the company name was changed to India Tobacco Company limited from imperial tobacco company of India li ...

Understanding the Coca Cola Competitive Advantage

Example essay. Published: 1st Jan 2015

The globalization of markets refers toward the merging in the olden time’s fixed in addition to specific national markets into one giant global market place. Falling barriers toward cross-border ...

Understanding the Customer Decision When Buying

Example essay. Published: 24th Sep 2021

For the past few years, the economy in the globalization world is getting tighter. This is also affecting the economy growth in the food industry. Therefore, to be able survive in the industry, maximising profit through selling product become every company’s priority. In order to achieve that purpose, a company have to be able to understand consumer purchase decision especially based on a food packaging. ...

Understanding The Demographic Trends Marketing Essay

Example essay. Published: 1st Jan 2015

India, officially the Republic of India, is a country that comes under the South Asia part of the world. It is the seventh largest country by area, the second most populous country with over 1.2 ...

Understanding the influence on consumer buying behaviors

Example essay. Published: 1st Jan 2015

The concept of sales promotion could easily be understood by considering this simple example “Suppose you visit the market to buy any product and there it is suggested to you that if you buy two ...

Understanding the Sonite and Vodite products analysis

Example essay. Published: 1st Jan 2015

The American Marketing Association defines Marketing as “An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing custom ...

Understanding The Sri Lankan Consumer Psyche Marketing Essay

Example essay. Published: 1st Jan 2015

The Sri Lankan consumer mindset is unique and not so easy to understand. Even the most experienced Sri Lankan marketing organizations have made serious mistakes in this regard. In general Sri Lankan c ...

Understanding the Vision Statement of Airtel

Example essay. Published: 27th Apr 2017

A statement that captures the long-term picture of what the organization wants to become. A vision statement must be inspirational, memorable and reflect the desires of those with vested interests. Th ...

Unethical Marketing In The Food Industry Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction The increase of obesity all over the world has lead to ongoing discussions about the responsibility of the food and beverage industry. Where food used to be a pleasure, it is now begin ...

Unethical Marketing Practices by Pharmaceutical Industries

Example essay. Published: 3rd Nov 2020

Ethical, political and legal dilemmas in the pharmaceutical industry remain to be quite complex issues and can occur at any stage such as during dispensing, distribution and manufacturing. The industry is likely to consider ethics as a major in every decision made in the industry ...

Unilever Business Strategy

Example essay. Published: 12th Jul 2017

Jump to: SWOT Analysis of Unilever | Unilever BCG Matrix | Unilever PESTEL | Unilever Financial Analysis | Unilever Competitors This is a case study on Unilever business strategy. It would seek to ...

Unilever International Strategy Analysis

Example essay. Published: 29th Jun 2017

1. Introduction 2.2 The main factors influencing the market strategies 2.2.1 The influence from macro environmental factors on strategy selection Environmental factors have influences on strategy sele ...

Unilever Multinational Company Analysis and Breakdown

Example essay. Published: 1st Jan 2015

Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company ...

Unique Aspects Of Financial Services Marketing Essay

Example essay. Published: 1st Jan 2015

Timm (2005) said that “No business or organization can succeed without building customer satisfaction and loyalty. Likewise, no person can make a good living without meeting the needs of custome ...

Unique selling proposition for community pharmacies

Example essay. Published: 1st Jan 2015

Despite community pharmacies crucial job of advising customers, and providing medication and healthcare products, they are coming under increased pressure from larger retail pharmacy chains (Schmidt a ...

Unique Selling Proposition Of My Product And Service Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction The business in which I have decided to invest in the future is the “Bags, luxury costumes and the formal wear rental” in India. It is the business which is so far not been ...

United Colors Of Benetton: The Cycle Of Reality

Example essay. Published: 1st May 2017

Benetton is a company that started out with a line of clothing apparel in Italy, and has since created a name for themselves throughout America and Europe as being too provocative towards its advertis ...

Uppsala Model, Transaction Cost Theory and Network Model

Example essay. Published: 15th Jan 2018

According to Calof and Beamish (1995), internationalization is “the method of adapting organizations’ operations (resources, strategy, structure,) to foreign environments”. This proc ...

Use Of Celebrities In Advertising

Example essay. Published: 1st Jan 2015

Personal in marketing have used celebrities in commercials, print campaigns and promotions and other seller techniques for years. It has worked in the past because it was executed properly. However, u ...

Use Of Integrated Marketing Communications Marketing Essay

Example essay. Published: 1st Jan 2015

This report is about the use of Integrated Marketing Communications in the marketing industry, in particular focusing on the various definitions that exist for IMC. My report also investigates why org ...

Using Marketing Mix To Create A New Product Marketing Essay

Example essay. Published: 1st Jan 2015

The marketing mix is probably the most famous marketing term. It is a set of marketing tools that a company uses to direct its marketing objectives in the target market. Its elements are the basic, t ...

V Energy Drink Offers Marketing Essay

Example essay. Published: 1st Jan 2015

V Energy Drink offers their consumers a superior product coupled with amazing value, providing a beverage that not only enhances their energy but also offers an enjoyable taste. The target audience li ...

Valchromat Pros and Cons

Example essay. Published: 21st Jul 2017

This is our report on our exploration of a manufactured board known as Valchromat. Valchromat is a unique and high quality wood fibre board that is coloured throughout. There is another product simila ...

Value Added Services In Logistics Operations Marketing Essay

Example essay. Published: 1st Jan 2015

Logistics is a procedure to optimize all activities to ensure the delivery of cargo through a transport chain from one end to the other. The comparative efficiency of a country’s trade logistics ...

Value Chain analysis of Cathay pacific

Example essay. Published: 1st Jan 2015

Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 117 destination in 36 countries and territories . The company was found ...

Value Chain Analysis Toyota Motor

Example essay. Published: 30th May 2017

Toyota Motor’s vision is to be the most successful and respected company that can created the happiness for customers. Toyota also wants to be the best solution of the automobile industry with t ...

Value Chain Analysis: A&F

Example essay. Published: 11th May 2017

This individual report is given with an intention to give out the importance of value chain analysis for A&F and how it will help in achieving a competitve advantage over its competitors. It also ...

Value Creation And Delivery Sequence Marketing Essay

Example essay. Published: 1st Jan 2015

The first phase; is Choosing the value, this phase represent the “Homework” marketing must do before any product exists. The marketing staffs have to segment the market, select the appropr ...

Value Selling At Skf Service Marketing Essay

Example essay. Published: 1st Jan 2015

SKF, founded in 1907 in Sweden is the largest producer of ball bearings, controlling a global market share of almost 20%. The dilemma that SKF is facing is that its biggest client Steelcorp has invite ...

Various Forms of Marketing Communication

Example essay. Published: 29th Dec 2017

INTRODUCTION The marketing concept is all about achieving corporate goals by meeting and exceeding customer needs better than the competition. The way to do this is for companies to consider what valu ...

Various marketing programmes of whirlpool corporation

Example essay. Published: 2nd May 2017

The aim of this report is to study and analyze Whirlpool Corporation through research on their various marketing programmes. Starting with analyzing the current situation of the company related to the ...

Various Models of Consumer Behaviour

Example essay. Published: 29th Dec 2017

Introduction This study uncovered that the field of consumer behaviour represents a broad ranging category where marketers seek to understand individual and group motivations, reactions and responses ...

Various Sources In The Nokia Organization Marketing Essay

Example essay. Published: 1st Jan 2015

Tangible resources or assets are any company property that has a physical existence. A tangible resource is one that you can “reach out and touch.” Such as Cash, equipment, machinery, plan ...

Various Watch Brands And Their Marketing Marketing Essay

Example essay. Published: 1st Jan 2015

This study is established on the basis of previous exploratory study on the various watch brands and their marketing and positioning strategy, the objective of the exploratory study was to study disti ...

Vauxhall Motors | PEST and SWOT

Example essay. Published: 18th May 2017

Alexander Wilson was the founders of Vauxhall. Vauxhall Motors is one of the British car manufacturer in UK..Its owned by general motors’ (GM) and headquarter in Luton, United kingdom. In 1857 i ...

Verizon Company History And Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Telecommunications has transformed from a simple method of voice communication to one of the most important methods that our society uses to connect. In particular the cell phone and its wireless desc ...

Versace Management Issues

Example essay. Published: 26th May 2017

Background/context to the management issue Versace is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan’s Via Della Spiga in 1978, and it ...

viability of Primark’s strategy in current recession in the United Kingdom

Example essay. Published: 1st Jan 2015

2. LITERATURE REVIEW 2.1 Introduction Literature reviews are considered as an essential part of the research to understand the theory related to research problem and find out the specific research g ...

Victoria’s Secret | Marketing essay

Example essay. Published: 1st May 2017

INTRODUCTION Victoria’s Secret, currently a household name is a retail brand of lingerie and beauty products which is owned and run by the Limited Brands Company. On average Victoria’s Sec ...

Victorias Secret Brand Value And Equity Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this report is to study the current state of Victoria’s Secret Brand and to briefly discuss the brand strategy, performance, background, and predicted advancements in the field. B ...

Vietnam Banking Industry: Customer Satisfaction Analysis

Example essay. Published: 9th Jan 2018

It can be said that Vietnam is on the way of dramatic development and integration in global economic. Since Vietnam has officially become a member of the World Trade Organization (WTO), besides the ad ...

Vietnam’s Retail Industry Analysis

Example essay. Published: 26th May 2017

1. Overview of Supermarket Industry in Vietnam In the past 10 years, the retail industry in Vietnam has remarked increase in the number of supermarkets. According to statistics of Ministry of Industry ...

View Into The Global Electronics Company Lg Electronics Marketing Essay

Example essay. Published: 1st Jan 2015

LG Electronics is a global electronics company headquartered in Yeouido, Seoul, South Korea. LG Electronics is the world’s second largest manufacturer of Television sets and third-largest produc ...

Vinamilk Dairy Product Catalog And Features Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION In recent years, dairy has become one of the fastest growing sectors in the food industry of Vietnam. Along with the common trend of developing countries, Vietnam dairy’s demand is ...

Vinamilk Marketing Analysis

Example essay. Published: 28th Jun 2017

This report aims to analyse how the strategic operational process and management contributed to the business vision of Vinamilk¹ which is becoming the leading milk products manufacturer in Vietnam. ...

Virgin Atlantic Airlines Strategy

Example essay. Published: 30th May 2017

This paper presents an examination of Virgin Atlantic Airlines. It focuses on the history of Virgin Atlantic and key strategies that has enabled the company a big success. It discusses how several str ...

Virgin Atlantic Airways Business Analysis Project

Example essay. Published: 1st Jan 2015

Virgin Atlantic Airways Limited is a British airline owned by Sir Richard Branson’s Virgin Group(51) and Singapore Airlines (49).Its headquarter is in Crawley, England. Virgin Atlantic is the se ...

Virgin Atlantic Market Segmentation

Example essay. Published: 18th Jul 2017

Provide a hypothetical ROMI analysis if Virgin spent an extra £5m in marketing based on a 25% margin, 10% for costs, against £500m in sales, what is the break even on the £5m extra investment, prov ...

Virgin Atlantic SWOT, PESTLE and BCG Analysis

Example essay. Published: 11th Jul 2017

Jump to: BCG Matrix | PESTLE Analysis of Virgin Atlantic | Porter’s 5 Forces Analysis | Ansoff Matrix | SWOT Analysis of Virgin Atlantic The Virgin Atlantic Airways is a UK-based private interna ...

Virgin Atlantic Uses Quality As Factor To Succeed Marketing Essay

Example essay. Published: 1st Jan 2015

One of the most important aspects that businesses have focused in the last 25 to 30 years is Quality. Considering the competition in the market, Quality has become a key ingredient for success in busi ...

Virgin Media Business Strategy

Example essay. Published: 11th Jul 2017

This report is a study of Virgin Media Inc and the business strategies that define the company. The analysis was an attempt to correlate the theories that define the business strategies of a company a ...

Virgin Mobile Company Analysis

Example essay. Published: 1st Jan 2015

Critically analyse and evaluate the macro environment in which Virgin Mobile (VM) operates. What do you believe to be the key drivers affecting the mobile segment in the UK? Virgin Mobile is part of V ...

Virgin Mobiles Operations Management Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

Clarification of the scope of analysis To be able to evaluate the operations management strategy of Virgin Mobile (VM), the first step should be answering the question “What is operations manage ...

Vision And Mission Of Dialog Telekom Limited

Example essay. Published: 4th Aug 2021

strategic intent is about the organization which it want to achieve its vision. It is a statement that stated in present terms of design for creating desirable future. Strategic intent is about vision of company’s of what it wants to achieve long term. ...

Vision Statement Of Loreal Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction: Strategic management is the combination of some creative activities which help organization to bring success in business through implementing their visions and ideas in a systematic mann ...

Visual Merchandising In Apparel Industry

Example essay. Published: 21st Apr 2017

Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating a ...

Vitabiotics Marketing Analysis And Future Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

Vitabiotics LTD is a UK-founded but globally prominent nutraceutical corporation and describes its business as “nutrient-technology based healthcare”. The first product to market was a mo ...

Vitasoy International Holding Limited Marketing Essay

Example essay. Published: 1st Jan 2015

Vitasoy International Holdings Limited (Vitasoy) is a Hong Kong-based manufacturer and distributor of non-carbonated food and beverage as a leading position which began in 1940 and with product facili ...

Vivo Company: Analysis and breakdown

Example essay. Published: 8th May 2017

EXECUTIVE SUMMARY Vivo is a mobile telecommunications service provider – mobile phone services, data transmission and Internet – that has been in operation since 2003 in the telecommunicat ...

Vodacom Tanzania Limited | Value creation capabilities

Example essay. Published: 18th May 2017

Abstract: The purpose of this study was to choose any business enterprise in my country with a certain amount of foreign ownership and critically examine its value creation capabilities by way of anal ...

Vodafone Advertising Strategies Analysis

Example essay. Published: 11th Jul 2017

Marketing Strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then effectively meeting their requirements. Vodafones ...

Vodafone Company Statement And Goals

Example essay. Published: 4th May 2017

“On 1 January 1985 we made the UK’s first mobile call. It marked the launch of the mobile industry and transformed global communications. Today Vodafone is the world’s leading intern ...

Vodafone Global Supply Chain Management

Example essay. Published: 7th Jun 2017

Abstract Nowadays, with the evolution of markets and businesses, reaching up globalization levels unimaginable until a few decades before, companies more and more are striving to find efficient ways t ...

Vodafone India Evaluation and Entry Strategy

Example essay. Published: 1st Jan 2015

The Indian telecom industry is the world’s fastest growing telecommunications industry. The total number of subscribers was 225.21 Million with a teledensity of 19.86 %. It was expected that th ...

Vodafone Issues, Risks and Opportunities

Example essay. Published: 3rd Jul 2017

JUMP TO: PESTEDG Analysis of Vodafone | Porter’s 5 Forces Analysis of Vodafone | Recommendations for Vodafone This report aims to examine the issues faced by Vodafone Group Plc. It analyses the ...

Vodafone Marketing Analysis

Example essay. Published: 29th Jun 2017

Marketing, as a discipline, has travelled a long distance in the last four decades. It is a trade of linking the producers of goods with the existing and potential customers. The changes in the consum ...

Vodafone Marketing Strategies

Example essay. Published: 2nd Oct 2017

Advertisement…. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that cu ...

Vodafone Strategy Analysis

Example essay. Published: 21st Jul 2017

Jump to: Vodafone Business Strategy | Internal and External Analysis | Strategy Evaluation | Strategy Implementation | Conclusion 1.0 INTRODUCTION This report presents an in-depth business; strategic ...

vodafone’s international strategy

Example essay. Published: 1st Jan 2015

Executive Summary Wireless marketplace opportunities are shifting east. Vodafone is no longer the largest wireless network provider in the world; China Mobile has over 100 million subscribers (China M ...

Vodafone’s Product Portfolio

Example essay. Published: 2nd Oct 2017

Introduction Customer are always right that’s what’s is known as the principle of business regardless of what the business it is might be a retail store a manufacturing unit or even a service co ...

Volkswagen AG | An Analysis

Example essay. Published: 15th May 2017

Volkswagen AG. is a German automaker that operates in the global automotive industry as a manufacturer and distributor. Volkswagen of America is one of its subsidiaries that is based in the United Sta ...

Volkswagen Group German Multinational Automotive

Example essay. Published: 18th Apr 2017

Volkswagen Group is a German multinational automotive manufacturing company having its headquarters in Wolfsburg, situated in North of Germany. It mainly deals in the designing, engineering, manufactu ...

Volkswagen Had Entered Into India Market Marketing Essay

Example essay. Published: 1st Jan 2015

India is a country in South Asia and it is the seventh-largest country by area with the second most population country with over 1.2 billion of people. Referring to the India economy, it is the world ...

Volkswagen Marketing Strategies and Marketing Mix

Example essay. Published: 8th Jun 2017

Jump to: Situation Analysis of Volkswagen | Volkswagen and Porter’s 5 Forces | PEST Analysis of Volkswagen | SWOT Analysis of Volkswagen | Recommendations for Volkswagen The purpose of this mod ...

Walkers Crisps Analysis | SWOT and PESTEL

Example essay. Published: 5th Jun 2017

Jump to: Marketing Mix Analysis of Walkers | SWOT Analysis of Walkers Crisps | Product Lifecycle of Walkers Crisps | Importance of PESTEL Analysis | PESTEL Analysis of Walkers Crisps Introduction Peps ...