Marketing Essays

Analysis of the Indian telecom industry

Example essay. Published: 16th May 2017

THE Indian Telecom industry is one of the fastest growing in the world with an average of 18 million subscribers added every month. The launch of newer services and the introduction of smart phones i ...

Analysis Of The Industry: Porter’s Five Forces

Example essay. Published: 13th Apr 2017

After the three decades of the war ended the political situation in the country is stable and the current government enjoys 2/3 of the majority of the parliament and president remains the most popular ...

Analysis Of The Innocent Smoothies Communication Marketing Essay

Example essay. Published: 1st Jan 2015

Analysis of the innocent smoothie’s communication can be done with its clear focus on the campaign that has been carried out in order to hit the maximum number of market sales. The UK juice as w ...

Analysis of the Madras Rubber Factory

Example essay. Published: 1st Jan 2015

Porters five forces analysis is the model framework of industry analysis. This analysis is helps to find the position of particular company by its market rivalry and major four threats like its bargai ...

Analysis of the Malaysian car industry

Example essay. Published: 1st Jan 2015

The automotive industry is one of the most important industries in the manufacturing sector in Malaysia. Comparing with other manufacturing industries, the automotive industry is a promising one and c ...

Analysis Of The Market For Kids Apparel Marketing Essay

Example essay. Published: 1st Jan 2015

Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a ...

Analysis of the market position of Ikea

Example essay. Published: 1st Jan 2015

Introduction Every industry tries to use an unparalleled, efficient, and effective business strategy that will allow them to remain at a progressive position in the competitive market, especially in t ...

Analysis of the Markstrat simulation

Example essay. Published: 17th May 2017

The Markstrat simulation was created more than thirty years ago by Jean-Claude Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, and Hubert Gatignon, The Claude Janssen Chaired Professo ...

Analysis of the merger of Nike and Reebok

Example essay. Published: 1st Jan 2015

Nike, Adidas and Reebok are the best brands in the sports wear companies. Nike being the leader of the global market had the highest market share of 32.9% in 2005, in order to break Nike and capture t ...

Analysis of the mobile phone industry

Example essay. Published: 1st Jan 2015

Mobile phone had become the daily needed element in every ones personal life. It had started its growth slowly. Initial days the major part of the delivery was from the most big electronic equipment p ...

Analysis of The Socio Cultural

Example essay. Published: 10th Aug 2021

The science that describes the administration, conception and study of money, banking, credit, investments, assets and liabilities. Finance consists of economic systems, which include the public, private and government seats, and the study of finance and financial instruments, which can transmit to numerous assets and liabilities ...

Analysis of the Tata Motors Limited company in India

Example essay. Published: 1st Jan 2015

Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York S ...

Analysis of the textile industry in Pakistan

Example essay. Published: 1st Jan 2015

Introduction to Textile Industry in Pakistan Textile Industry is one of Pakistans largest industries. It plays a vital role in contributing to the countrys economy through its industrial production, h ...

Analysis of the UK book industry

Example essay. Published: 1st Jan 2015

The value of book industry in 2009 in UK, at the end ofconsumer prices, was about £3.4 billion. However, it was around 3% less than in 2008, additionally, following a marginal decline in 2008 compare ...

Analysis of Toyota Motor Corporation

Example essay. Published: 1st Jun 2017

Toyota Motor Corporation was a best known automobile manufacturer founded in year 1937. It performs both automotive, which under the brand Toyota, Lexus, Hino, Daihatsu, along with several non-automot ...

Analysis of Tyrells Potatio Chips business

Example essay. Published: 1st Jan 2015

The team of the Tyrrell potato chips is very passionate about growing potatoes and turning them into delicious chips. Having travelled the world in the last nineties in search of the perfect potato ch ...

Analysis of UK retail market and Morrisons

Example essay. Published: 18th Apr 2017

With the increasing global society, many organisations cannot afford to exist with the false impression that their current domestic markets will forever be strong. As a result many businesses now choo ...

Analysis Of Under Armour Inc Case Study Marketing Essay

Example essay. Published: 1st Jan 2015

This is an analysis of Under Armour Inc case study in its potentiality to make marketing strategies of expanding its market in foreign nations. The considerations have been based on Mexico and Argenti ...

Analysis of Unilever operating in Brazil

Example essay. Published: 15th May 2017

As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is whether or not to market detergents to lower i ...

Analysis Of Value Proposition

Example essay. Published: 27th Apr 2017

Value Proposition is a promise made by the vendor to the customer regarding the sum total of tangible benefits that the costumer will receive when he buys a particular product. It is a clearly defined ...

Analysis of Virgin Actives strategy

Example essay. Published: 1st Jan 2015

This report provides an analysis of Virgin Active’s (VA) strategy and an assessment of its sustainability, given the issues facing the overall UK health and fitness industry. Research in the UK ...

Analysis Of Zipcar Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

An assessment of the strategic value of expanding Zipcar business was performed by identifying its resources and core competencies. Through its resources and core competencies, a S.W.O.T. analysis a ...

Analysis On Automobile Industry And Hyundai Motor Company Marketing Essay

Example essay. Published: 1st Jan 2015

Hyundai Motor Company(HMC) is a Korean automaker which along with Kia, which was acquired in 1998, comprises the Hyundai Kia Automotive Group, the world’s fourth largest automaker as of 2009. Ch ...

Analysis On Customer Loyalty In The Insurance Sector Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction The importance of creating and maintaining customer loyalty is not new. The topic of customer loyalty has geared its importance as the recognition of the benefits that can be derived from ...

Analysis on giant hypermarket malaysia

Example essay. Published: 1st Jan 2015

This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia ...

Analysis On Nike And Feasibility Of Imc Plan Marketing Essay

Example essay. Published: 1st Jan 2015

Executive Summary Marketing processes as we are conversant with are an integral part of any organization and it undertaking. The sole purpose for any given business organization is to produce products ...

Analysis On Singapore Airlines

Example essay. Published: 25th Apr 2017

Singapore Airlines is a well established flag carrier of Singapore which represents as an Hallmark of Singapore’s long history of advancement and accomplishment. With its well established & ...

Analysis Starbucks Operational Financial Organisational Marketing Capabilities Marketing Essay

Example essay. Published: 1st Jan 2015

The organisation chosen for the task is Starbucks Corp. and the report would compare it with two similar companies, one being Costa Coffee and the other being Caffé Nero. The report would highlight t ...

Analysis tools applied to the Seafoods Industry

Example essay. Published: 11th May 2017

Youngs Seafood, based in Grimsby, is the UK’s leading fish brand and one of the most renowned names in seafood with returns of more than £300m a year and a tradition that spans more than 200 ye ...

Analysis, segmentation and marketing mix of Apple

Example essay. Published: 1st Jan 2015

Introduction The aim of this report is to analyse the current position of the company which includes the products, current strategic position, and current financial strength. Different types of market ...

Analysis: Internal And External Environment

Example essay. Published: 25th Apr 2017

INTRODUCTION The SWOT is used to analysis internal and external environment. When considering the strategic planning process, SWOT is playing a very important part. Structure of the SWOT has been desi ...

Analyze And Describe The Product Marketing Essay

Example essay. Published: 1st Jan 2015

The aim of this report is to analyze and describe the product – body butter and tell about the leading brand, which produces it. Beauty is always in demand. Nowadays it becomes very popular to c ...

Analyze The Haagen Dazs Marketing Essay

Example essay. Published: 1st Jan 2015

Through this assignment we are going to analyze the Haagen Dazs® brand and the strategy that they’re adapting, in order to achieve and maintain the luxury image of this product. The interestin ...

Analyze The Mix And Activities Of Nestle Marketing Essay

Example essay. Published: 1st Jan 2015

In this report we are trying to investigate and analyze the Marketing Mix Activities of NESTLE. Most of the marketing practitioners regard marketing mix as a tool for transaction marketing and the arc ...

Analyze The Scope And Importance Of Marketing Strategies Marketing Essay

Example essay. Published: 1st Jan 2015

ABSTRACT This study purpose is to identify how competitive marketing strategies can help firms to succeed in the market and also to analyze the scope and importance of marketing strategies for success ...

Analyzing The Micro Business Environment For Tesco Marketing Essay

Example essay. Published: 1st Jan 2015

My organisation for this assignment is “Tesco”. It is leading food and grocery retailers on the planet. The aim of this essay is to analysing the micro business environment, Identify the ...

Analyzing the soft drinks industry

Example essay. Published: 1st Jan 2015

Since consumer environment can only progress into further innovative expectations, the soft drinks industry is expected to rapidly adapt and produce new and exciting products. For this reason, the in ...

Anheuser Busch Companies Strategic Thinking Marketing Essay

Example essay. Published: 1st Jan 2015

Company History Anheuser-Busch Companies Inc. was developed through the collaboration of family and events. In 1852, Eberhard Anheuser saw an opportunity to revive a failing brewery from a Bavarian i ...

Anheuser Busch Inbev Is The Leading Global Brewer

Example essay. Published: 1st Jan 2015

Anheuser-Busch InBev (AB-Inbev) is the leading global brewer and one of the world’s top five consumer products companies. In 2004 Interbrew has acquisited the Brazilian beer company AmBev. In 20 ...

Ansoff Product Market Growth Matrix Marketing Essay

Example essay. Published: 1st Jan 2015

A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the ‘Father of Strategic Management’ ...

Ansoffs Product Market Expansion Grid Making Tool

Example essay. Published: 1st Jan 2015

Strategy plays a huge role in a business’s success or failure. A strategy has to be chosen in accordance to a company’s vision, mission, goals and objectives. One of the major decisions th ...

APM Automotive Holdings Berhad

Example essay. Published: 24th Apr 2017

APM Automotive Holdings Berhad provides and delivers original automotive parts for the process of assembling new vehicles usage as well as repetitive substitute parts. The company’s products are ...

Apple And Its Customer Product Service Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Strategic management involves the analysing of organizational tactics and factors that may contribute to results or performance. In view of achieving this, organizational culture must be ...

Apple And Microsoft’s Competitive Advantages

Example essay. Published: 10th May 2017

Information technology changes every day. Companies must find a balance between careful planning with regards to product development planning while adapting to the dynamic environment around them. I ...

Apple company standing value proposition

Example essay. Published: 1st Jan 2015

Overall about Apple Apple Computer’s 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organizat ...

Apple Competitive Strategy

Example essay. Published: 10th Jul 2017

Apple’s practices, procedures and policies reflect the differentiation strategy to target the wide range of customers as the overall competitive strategy of the company. The company serves a wid ...

Apple Financial Analysis Paper

Example essay. Published: 10th Jul 2017

Apple Inc. is a unique company in the personal entertainment sector. It has been loyal to its design and marketing strategy over the past 33 years and has been able to position itself as a cult brand ...

Apple Inc A Multinational American Company Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 Introduction Apple Inc is a multinational American company that design and sells computer software, consumer gadgets and personal computers. It was co-founded by Steve Jobs, Steve Wozniak and Rona ...

Apple Inc Competitive Advantage Analysis

Example essay. Published: 12th Jun 2017

The mobile devices industry is a competitive market dominated by key firms like Nokia Corporation, Samsung Electronics Company, and Motorola, Inc. These companies, which have extensive product lines, ...

Apple Inc Is A Multinational Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Apple Inc. is a multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company is best-known for the Macintosh line of com ...

Apple Inc Is An American Multinational Corporation Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 INTRODUCTION The organisation’s key to success is an efficient logistics strategy as changes in the business affect the supply chain. This paper would highlight the features pertaining to Ap ...

Apple Inc Market Analysis

Example essay. Published: 30th Jun 2017

According to Kotler “Marketing is not like Euclidean geometry, a fixed system of concepts and axioms. Rather, marketing is one of the most dynamic fields within the management arena. The marketp ...

Apple inc: Marketing the iPhone

Example essay. Published: 18th May 2017

Apple iphone Company Information Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sel ...

Apple Industry Analysis: SWOT and Porter’s Five

Example essay. Published: 18th Apr 2019

A student submits an essay about Apple Inc. (Apple) titled Apple Industry Analysis: SWOT and Porter’s Five. Get expert-led academic writing services and more with UKessays.com. ...

Apple Iphone The Microeconomics Marketing Essay

Example essay. Published: 1st Jan 2015

Apple entered the Smartphone market in June 2007 with the launch of basic 4GB and 8GB iPhone. Since then iPhone has revolutionized the Smartphone market and redefined the concept of satisfying consume ...

Apple Macro Environment

Example essay. Published: 13th Jul 2017

Apple Inc Company, started by Steven Jobs, Steve Wozinak and Roynald Wayne is 30 years old now; Steven Jobs is the man behind this successful company. Apple has expanded from computers to consumer ele ...

Apple Marketing Analysis Report Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing is one of the most crucial aspects of a business venture which greatly determines its success in the consumer realm. Philip Kotler describes marketing as “A set of human activities dir ...

Apple Marketing Strategy

Example essay. Published: 29th Dec 2017

Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing act ...

Apple Store In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

Apple Store in Malaysia has developed Apple in Education that also called as Campus Experience Centre. This Apple Campus Experience Centre is different compared to other apple store. Apple has been se ...

Apple Strategic Analysis

Example essay. Published: 6th Jul 2017

Jump to: External Environment Analysis | 5 Forces Analysis of Apple | VRIO Analysis of Apple 1.0 Introduction This strategic analysis for Apple Computer’s iPhone 3G product is along with how the ...

Apple The Impact Of Branding On Its Success Marketing Essay

Example essay. Published: 1st Jan 2015

Overtime, the importance of branding cannot be discounted from the success of any product or service widely available in the market. The impact of branding on the general market shows very significant ...

Apple: Strategic Challenges And Changes

Example essay. Published: 14th Apr 2017

Q1) Evaluate Apple’s strategies and how they have managed their strategic challenges and strategic changes within this. In your evaluation you will need to consider the key factors of success in ...

Apple: The Most Innovative Organization

Example essay. Published: 27th Apr 2017

As one of the most innovative organization all over the world, Apple always makes incredible products and innovative products to its customers, such as iPhone, iTouch, iPad, etc. IPod Shuffle is one o ...

Apple’s Product Development and Marketing Strategy

Example essay. Published: 9th Jan 2018

With the development of technology at high speed, particularly in the field of electronic products, some companies have launched brilliant products which are full of imagination and creativity. These ...

Apple’s strategic position

Example essay. Published: 1st Jan 2015

In this report, I have made a detailed market analysis of “Mobile phone industry” and Apple’s strategic position in the selected market while considering its company’s backgrou ...

Application Of Game Theory In Strategic Formulation Marketing Essay

Example essay. Published: 1st Jan 2015

This particular article talks about the application of game theory in the business world. In today’s highly competitive market it has become harder and more complicated to decide about the prici ...

Application of IT in marketing

Example essay. Published: 1st Jan 2015

The article “Integrating the ‘E’ in E-Marketing” has been published in the Journal of Business and Economics Research. This article focuses on the scope of implication of Infor ...

Application of Marketing Theories to Practice

Example essay. Published: 4th Oct 2017

Introduction This report shows the different field of businesses and the methods that our company was using in SimVenture comparing with theories. Marketing and Sales Our company’s main marketi ...

Application of the marketing mix

Example essay. Published: 1st Jan 2015

INTRODUCTION The marketing mix is among the most widely accepted marketing concepts in the world of business (McCarthy 1960; Bartels 1983; Shapiro 1985). However, over the years the marketing mix has ...

Application Of The Service Concept To Hotels

Example essay. Published: 12th May 2017

INTRODUCTION PURPOSE OF THE REPORT:-The purpose of this report is to make clear and well defined service management on the specific organisation. This is a report which is based upon the hotel that de ...

Applications Of Mis At Toyota Marketing Essay

Example essay. Published: 1st Jan 2015

Toyota Company was established in 1937 by Kiichiro Toyoda as a by part of Toyota Industries which was owned by his father with the sole motto of being an automobile company. In 1934 i.e. 3 years befor ...

Apply The Theory Of Consumer Behavior To Tea Drinking Marketing Essay

Example essay. Published: 1st Jan 2015

With the deepening of research on consumer behavior, people more and more profoundly realize that consumer behavior is an integral whole, is a process, and obtaining and purchasing are just a stage of ...

Appreciation Of Ringgit Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

The “Appreciation of Ringgit Malaysia” seminar is expect to be held between 20th to 21st December 2010 addressed the appreciation of ringgit effect on exports in Malaysia. Specifically, i ...

Approach To Quality Management At Tesco

Example essay. Published: 1st Jan 2015

This report compares the operational activities of TESCO super market and H & M (Hennes and Mauritz) clothing organisation In first part of this report identification of each organisation’ ...

Aqualisa Quartz Showers Market and Business Analysis

Example essay. Published: 3rd Jan 2018

1 Introduction/Case study analysis Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May 2001. Quartz was the result of the intense market research, fantastic ...

Argos Segmentation, Targeting and Positioning (STP)

Example essay. Published: 3rd Jan 2018

Introduction The objective of this assignment is to understand Argos segmentation, targeting and positioning in strategic marketing and how Argos uses STP to gain competitive advantage. In strategic m ...

Arik Air Is Nigerias Biggest Indigenous Commercial Airline Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION This essay is a case analysis on Arik air Nigeria and will therefore seek to identify the major threats and opportunity in the environment, analyse the strength and weakness of the compan ...

Armani Retail Marketing Plan

Example essay. Published: 1st Jan 2015

The Giorgio Armani sense of style features a very understated yet opulent elegance which the wealthy and high society nobles find appealing. Armani grew up in Piacenza Italy his birthplace of 1934. F ...

ASDA Company Aims and Mission Statement

Example essay. Published: 2nd Jun 2017

A student submitted an essay about marketing covering ASDA Company Aims and Mission Statement. UK Essays offers expert-led essays and assignments covering subjects like marketing. ...

ASDA Company Analysis

Example essay. Published: 17th Jul 2017

Asda was formed by a group of farmers from Yorkshire (North of Britain) in 1965. It expanded south in the seventies and eighties, in the process of expansion bought rival chain of superstores Gateways ...

Asda has unique ability to provide a complete range of food products

Example essay. Published: 1st Jan 2015

ASDA was started with the vision of the founding fathers to make it a one stop shop for all the needs of the consumers. The company is one of the well-known supermarket chains located in the UK. It ha ...

Asda Stores Ltd Is A British Supermarket Marketing Essay

Example essay. Published: 1st Jan 2015

In the year 1999 ASDA became a subsidiary of the American retail giant Wal-Mark the world’s largest retailer, and is now known to be the second largest chain in the UK. A survey done in December ...

Asdas Supply Chain Strategies Marketing Essay

Example essay. Published: 1st Jan 2015

This report has provided and analysed how ASDA operate their supply chain strategies under control by War-Mart since1999. It has been show that ASDA has improved and focused on efficiency, although st ...

Asian Paints Marketing Strategy

Example essay. Published: 13th Jul 2017

Asian Paints is India’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiari ...

Assess Best Buy Global Strategy Marketing Essay

Example essay. Published: 1st Jan 2015

Best Buy is an international retailer of consumer electronics, mobile phones products, electronic appliances, computing and other electronic related services. It was founded in 1966, though the name B ...

Assessing Growth and Strategy of KFC

Example essay. Published: 1st Jan 2015

KFC is basically one of the largest food chain in basic terms of market share, profit and revenue which is way ahead of the other brands like Mc Donald’s and other foreign and domestic brands. T ...

Assessing process planning of KFC

Example essay. Published: 1st Jan 2015

All of the above discussion explains that the operations and they are the key operations in the MacDonald’s on which they run their daily base activities now if we correlate the above factors an ...

Assessing Service Quality At A 5 Star Hotel

Example essay. Published: 21st Apr 2017

1.1 Introduction Tourism has become one of the great pillars in the Mauritian economy since some years. Today Mauritius is very popular in the Indian ocean and has emerged as a major tourist destinati ...

Assessing The Refrigerator Market in India

Example essay. Published: 3rd May 2017

The refrigerator market of the country is having a total share of 42.6% all over across the electronic items present in the country and is growing a pace rate of 6% half yearly. The refrigerator mark ...

Assessing the Sainsburys customer perceived value

Example essay. Published: 1st Jan 2015

The Food retailing Industry is a huge and fast growing industry in UK .It is a complex and diverse market dominated by various big companies such as Tesco, ASDA, J Sainsbury’s. Price and quality ...

Assessment Of Cadburys Corporate Social Responsibility Marketing Essay

Example essay. Published: 1st Jan 2015

History tells us that ethics generate trust. But before anything else, ethics creates a reputation, which in turn develops the elements of trust between people. The thrust of intensive ethical attenti ...

Assessment Of Market Potential For Electric Scooters Marketing Essay

Example essay. Published: 1st Jan 2015

The auto industry is all set to see dawn of a new era in two wheeler industry after the invention of fuel efficient four stroke engine technology a new technology came in to existence. It’s not ...

Assignment Of Marketing Of Banking Services Marketing Essay

Example essay. Published: 1st Jan 2015

Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using tech ...

Assignment On Brand Building: Nike

Example essay. Published: 10th May 2017

History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of ...

Assignment On Promotions Management On Levis Marketing Essay

Example essay. Published: 1st Jan 2015

Invented in 1873, Levi’s jeans are the original, authentic jeans. They are the most successful, widely recognized, and often imitated clothing products in the history of apparel. Levi’s je ...

Association between Brand recall and Consumer purchase intention

Example essay. Published: 1st Jan 2015

The research was carried out to find out the relationship between the brand recall and consumer purchase intention. Consumer purchase intention is influenced by many internal and external factors tha ...

Assumptions Of Consumer Behaviour By Psychology Marketing Essay

Example essay. Published: 1st Jan 2015

The term consumer behaviour refers to the behaviours that consumer display in searching for, purchasing using, evaluating and disposing of products and servers. Psychology attempts to examine the cons ...

Atlas company overview and market analysis

Example essay. Published: 15th May 2017

“Atlas” Sri Lanka’s favorite stationery brand is the brainchild of Ceylon Pencil. Co. (Pvt.) Ltd. Established in 1959 it has grown from strength to strength and has successfully gain ...

Attitude towards environment and green products

Example essay. Published: 18th May 2017

There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide tra ...

Attitude Towards The Object Model Marketing Essay

Example essay. Published: 1st Jan 2015

The attitude is a mental predisposition to behave in a certain manner facing a brand, a firm or an object. In other terms, the attitude is a learned predisposition to behave in a consistently favora ...